If you have followed any blogs or been on Pinterest, you have likely seen the common “Monthly Blog Income Report”. You won’t see those posts on this blog though, as I choose not to post them for my readers.

While not everyone would agree with my stance, I have 4 reasons I have chosen to keep these off of my blog.

{This post may contain affiliate links. Read the full disclosure here.}

1. Success is different for everyone

Free stock photo of typography, school, training, board

My #1 reason for not posting monthly blogging income reports is that success looks different for everyone. Everyone has their own idea of what success would look like for them.

Blogger A might want to create an extra $300 per month to pay down debt, while Blogger B might want to create a stream of $3,000 monthly income in order to quit their job. If both of these bloggers look at the same income report, one might think it’s out of reach, while the other would believe it is completely under what they want to achieve.

What is the outcome?

Neither blogger happy with their business and discouraged about their possibilities.

Solution: Share what you do to create income, not how much income you make.

2. Multiple streams of income

bank, cash, commerce

I personally have multiple streams of income that tie into my online business. They are all a little intermixed into my blog.

I post affiliate links on Pinterest, but also on my blog. {Read this post to learn how you can easily post affiliate links to Pinterest, too!}

I teach on Udemy. I market through social media, Udemy, and my website. {Interested in teaching on Udemy? You’ll want to read this post to learn more about it}

I offer services on my blog. These are not passive by any means, and income is only earned by actually working for each customer. For this reason, I don’t consider it part of my blog. {Want to see results with Pinterest? Then you may benefit from working with me! Check out my “work with me” page}

I have ads on my blog that earn me money for pageviews. This is the only income stream that is 100% dedicated to my blog alone. {If you want to make money from ads, then you need pageviews! Increase your pageviews with this book & course}

As you can see, I have an online business that is well diverse. I enjoy multiple streams of income, as you never know when one might stop working.

Solution: Write posts about the different income streams you have created in order to help others make money.

3. Expenses that overlap other online business revenue

Money, Card, Business, Credit Card, Pay, Shopping

As I mentioned above, I have multiple streams of income. This also means that my expenses overlap. None of my expenses are strictly for my blog. Here are some examples. To see the full list of blogging and business tools I use, be sure to check out my resource page.

Bluehost hosting: Blog, Affiliate Links, Services

BoardBooster: Affiliate links, Udemy, Blog

Tailwind: Affiliate links, Udemy, Blog

Email service: Udemy, Blog, Affiliate Links, Services

The question would be, where do I put those expenses? How do I show the cost of blogging, without co-mingling those expenses that I use for my other income streams?

Solution: Show the readers what business expenses you have and why. Which ones are worth their money and which ones can they live without?

Investments in my business & blog

Free stock photo of festive, laptop, internet, party

I believe 100% in investing in yourself, whether for your personal life, career, or online business. Because of this, I spend money on courses and books on a monthly or quarterly basis. For example, these are 4 blogging books that I recommend to new bloggers, or those wanting to take their blog to the next level. And then I invested in this book to increase my pageviews and income.

So as you can see, I am constantly investing in myself and my business. (Who knew the old saying “you have to spend money to make money” was right?)

If I was to post an income report, these investments would skew the results. Do I put them in for the month I purchase them? Do I spread them out quarterly? Yearly? Or wait until I start seeing the results from that investment?

Solution: Let your readers know what you have invested in, what you liked or didn’t like about it, the results it gave you, and if you would recommend it.

 

There are so many ways to add value to your reader and help them with their blog and business. I choose to focus on these 4 solutions instead of blog income reports to share my experiences and recommendations with them.

Now it’s your turn. Do you post monthly blog income reports? Why or why not? Leave a comment below, and then share this post to others!