If you have a blog or business, you have likely heard of Pinterest. Bloggers and business owners who know how to use Pinterest to their benefit are seeing great results and gaining subscribers and clients while they sleep.
How can you cash in on this?
If you are new to the Pinterest scene, it can all seem very overwhelming! What do you focus on? How do you organize your boards? What should your descriptions say?
Take a deep breath and relax, I’m here to help! Today we are going to talk about your Pinterest profile, and how you can optimize it for great results!
First things first, you need a bright, clear, branded photo. Grainy photos taken with a cheap phone won’t work here. You want something crystal clear, so no one has to squint to see you.
Here is the picture I use for my Pinterest account.
You may be asking “what even is a branded photo?”. Good question. A branded photo is simply a photo that shows your personality, fits in with your website or blog theme, and is the same across social media platforms.
Yes, you need to use the same photo for every social media platform you are on. Why? So that you are easily recognizable. There have been countless times when someone changes their picture on social media and I don’t know who they are. I have to read their page, and then I realize who they are, they just changed their picture! Make it easy on your clients and readers, keep the same picture everywhere.
When I say your description, I am referring to your about me section. In actuality, it is not about you, it is about them. When people read your description, they want to know what’s in it for them. Why should they follow you, read your content, or subscribe to your list?
Speaking of subscribing, this is a great place to put your best opt-in. Give them something really juicy that they can’t wait to get! Entice them to click over and give you their email address. If it doesn’t sound amazing and valuable, they are going to move on.
Keywords are a big part of your description. Pinterest is used like a search engine. People search for their topic of interest to see what is out there. The same is true when they look for people to follow. If you have no keywords in your name or description, they aren’t going to be able to find you, and as a result won’t be able to follow you or subscribe to your list. Make it easy on them.
Check out my current name & description for Pinterest.
A Business Account and Verified Website
This maybe should have been the first thing on the list. If you don’t have a Pinterest business account and haven’t verified your website, you absolutely need to do this. A business account is free, and your current account can be transferred over to a business account with nothing lost.
With a business account, you get access to Pinterest analytics, which can tell you how well your Pinterest account and website are doing. You can also conduct A/B testing on your pins to see which of 2 options is performing better.
Verifying your website should go hand in hand with converting to a business account. Once you verify your website, it becomes a clickable link that your readers can use to check out your site. It also gives your credibility, which is oh so important on the internet.
Both of these 2 things, business account and verifying your website, are simple to do. Pinterest even offers a walkthrough on how to get it done. Check out this page to get started.
If you are not tech savvy and need some help getting started with Pinterest, be sure to check out the Pinterest for Entrepreneurs course. It walks you through everything you need to get your Pinterest account making you money, including the things we talked about in this post!
Do you use Pinterest for your blog or business? What results have your gotten? Let me know in the comments below!